GOING IN DEEP: BLUE BUNNY
The bali-based duo behind the up and coming contemporary lifestyle brand ‘Blue Bunny’, Mo & Adia Morris, are in the game to produce furniture that’s handcrafted from rattan that is 100% sustainably sourced in Indonesia. Their start-up leans towards some of the major themes of the 2000s and ticks all the boxes from it: Sustainability, Philanthropy, Aesthetics, Environmentally Friendly and Locally sourced.
Centering in on Blue Bunny’s backbone of sustainability, environmental friendliness and locally sourced materials, we take a look at the brands forefront – the products material, rattan. The plant used for rattan furniture grows naturally without interrupting the present structure and balance of the rainforest. The additional kick is that rattan cleans the air by converting CO2 into clean air and is an exceptionally sustainable wood, being the quickest developing tropical wood that renews itself in only 5-7 years.
Fast growing, easy to harvest, light and incredibly durable – rattan can start it’s own campaign just based on that. With it being one of the most natural sustainable materials for furniture, it’s no wonder it’s been used for centuries in Indonesia and Asia. Cane and rattan furniture provide a superior alternative to traditional hardwood, growing at over 2cm per day compared to some hardwoods that take up to 30 years. Making rattan a completely sustainable product that is environmentally friendly.
Moving into the philanthropic side of Blue Bunny. Rattan crops support many small holdings across South and Southeast Asia, such as Indonesia, where it is grown and harvested. It provides people in these local communities with a regular, reliable income in an uncomplicated industry with a focus on craftsmanship and labour-intensive management.
Not to mention, Blue Bunny donates a percentage of ALL their profits to support foundations Bayou Blue Family and Rachel House that provide care for critically ill children. Both Bayou Blue Family and Rachel House were set up to assist children with terminal and life-limiting illness by helping provide full-time healthcare, support and therapy for them and their families.
Bayou Blue Family and Rachel House are now partnered to organically raise funds through the arts, events and product lines carrying a singular message, “to never see a child live or die in pain, and ensuring palliative care is accessible for all children with life threatening illness.”
For more information check wearebluebunny.com