GOING IN DEEP WITH RED RUBY


Red Ruby is a wonderful story. The venue itself has been through many re incarnations over the years, and their journey has not been an easy one, but with some serious perseverance, some clever twists and turns and a determination to keep going they have brought the venue to the fore once again with a great up for it crowd, some insane drinks offers early on and now, most interestingly for you guys, some QUALITY music and INTERNATIONAL guests GALORE!

As Canggu comes to the fore with new venues popping up every week (well for two weeks anyway) Seminyak really needed to raise its game and thankfully it would appear Red Ruby have answered the call!

To find out more we spoke to the music director who has been there longer than any and been a driving force behind this great success, one of the most popular faces on the island, Mr. James Taylor!

JAMES, ABSOLUTE PLEASURE TO GET SOME TIME WITH YOU AS YOU ARE AN OLD FRIEND OF SECRET BALI LIFE AND WE ARE VERY EXCITED TO ASK YOU A FEW QUESIONS ABOUT WHAT’S ABOUT TO GO DOWN AT RED RUBY THIS MONTH, BUT BEFORE THAT, FOR ANYONE WHO IS NOT FAMILIAR, TELL US A LITTLE BIT ABOUT YOUR PAST AND PRESENT IN BALI FROM KOH THROUGH THE ELECTRIC AND NOW RED RUBY, WHAT YOU ROLE IS HERE AND HOW ITS ALL BEEN UP TO THIS POINT IN YOUR BALI MUSICAL JOURNEY?

I arrived on the Island March 2015 to be the Music Director of a little underground club called Koh. As someone who’d never set foot in Bali before moving here, it was a steep learning curve. Spent the next two years on a wild journey riding the ups and downs that Koh provided. Koh shut up shop in Mar 2017 and then we went about creating the pop up club – The Electrik, which ran for a couple of months before Red Ruby took over in August 2017. All along I was tasked with the role of Music Director and Resident DJ.

MANY OF THE ISLANDS COMMUNITY WILL BE WELL AWARE OF YOUR CLOSE TIES WITH DAN BAARTZ, BUT FOR THOSE WHO ARE NOT, YOU GUYS WERE LIKE GLUE FOR MANY YEARS FROM KOH, TO ELECTRIC AND THEN RED RUBY, BEFORE DAN MADE THE DECISION TO MOVE BACK TO SYDNEY (BUT MAYBE COMING BACK SOON ACCORDING TO RUMOURS) HOW HAS THAT BEEN FOR YOU, LOSING YOUR WINGMAN?

Haha, The rumours are running wild! Dan and I rode the wild ride of Koh together which definitely helped formed a pretty unique bond between us. He’s back in Sydney kicking goals in club land, which is amazing to see!

SO FOR THE MONTH OF APRIL RED RUBY HAS SUDDENLY EXPLODED WITH INTERNATIONAL HEADLINE ACTS, WHICH WE LOVE OF COURSE, SO TELL US MORE ABOUT THAT, WHAT BROUGHT THAT ABOUT AND WHAT IS THE AIRM OF DOING SO?

April we decided to turn up the heat! We’re showcasing a bunch of top shelve International artists. Red Ruby up until this point has predominantly built its reputation behind booking local based talent. Sourcing artists from the Island that fit the sound and vibe of the club. After almost 2 years of refining this I think we’ve nailed the red ruby sound. Now it’s time to present our favourite artists from around the World!

TELL US ABOUT EACH OF THE BIG ACTS YOU HAVE COMING UP AND WHICH ONES YOU ARE PARTICULARLY EXCITED ABOUT PERSONALLY AND WHY?

Detroit Swindle (APR 3rd) for their absolute class and dedication to proper house music. A rare thing in todays tech house dominated scene.

William Djoko APR 4th for his legendary sets at the infamous Circoloco.



 Andrea Ferlin APR 7th – for a lesson in what’s at the forefront of Techno mecca – Berlin.

Kim Ann Foxman APR 17th – Because she’s the lead for the legendary band Hercules and the love Affair.

Davide Squillace APR 25th – Because he’s one of the best around. Period.

ON MY LAST VISIT TO THE CLUB IT WAS QUITE CLEAR THAT THINGS HAVE MOVED ON A LOT DECOR WISE SINCE MY LAST VISIT, TELL US MORE ABOUT HOW THE CLUB HAS EVOLVED IN YOUR TIME HERE?

We’ve had around 3 makeovers in 2 years. The idea is to keep evolving and to keep the club fresh. We listen to feedback, make our own observations and constantly work to create a uniquely perfect party space. The latest evolution has seen a jungle / tribal theme inundate the club. We think it adds nicely to the red ruby experience.

I THINK ITS FAIR TO SAY YOU GUYS HAVE CARVED OUT A NICHE IN THE LAST YEAR AS EVERYONE’S FAVOURITE LAST STOP ON THE BALI CREDIBLE CLUB CRAWL, I ASSUME ONE REASON BEHIND THESE BIG HITTERS COMING TO THE FORE IS TO COUNTER THAT? AND HAVE YOU GOT ANYTHING ELSE IN HAND TO ENCOURAGE PEOPLE TO BUMP YOU UP TO THEIR LIST OF PLACES TO HEAD TO ON A WEEKEND?

It’s no secret Red Ruby is THE place to be when everything else shuts. Every night of the week Red Ruby kicks into serious gear from 2am onwards. However our early trade is now really starting ramp up and we’re noticing people arriving earlier and earlier each week. Might be due to the fact that we offer 60K Vodka red bulls and 2for1 cocktails from 11-1am.

ONE LAST QUESTION BEFORE WE LET YOU GO, FOR THOSE WHO ARE NOT FAMILIAR WITH RED RUBY, HOW WOULD YOU SELL IT IN ONE LINE AND WHAT ARE THE MOST APPEALING ASPECTS ABOUT A NIGHT OUT IN YOUR VENUE, WHAT’S YOU USP?

“late night entertainment for nocturnal, hedonistic party animals”


Thanks James for taking some time to answer to our questions! We'll see you soon at Red Ruby!

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